Professor Katz's research and teaching focus on special issues that organizations face as they expand beyond their national boundaries -- from how to best manage a multinational team to ways in which companies must adjust marketing strategies.

Her current work focuses on the development of business, government, and civil society relationships across the world (often linked to corporate social responsibility, a.k.a. global citizenship), and on the ways in which culture affects peoples' perceptions.

An alumnus of Sloan School of Management, MIT from where she completed her PhD, Jan has also been active in Industrial and Labor Relations. Her International teaching include Universidades de los Andes, (School of Business) Bogota Colombia, ESAN (Graduate School of Business Administration) Lima, Peru, IDEA (Management Development Institute of Argentina) Buenos Aires, Argentina and a stint with the Asian Development Bank, Manila, Philippines.

She has been a globetrotter and active especially in countries like Israel and China where she preached her forte subject 'International Business and Marketing.'

Johnson Graduate School of Management, Cornell University , New York

The Johnson School is a premiere, Ivy League general management school developing business leaders who are catalysts-able to create, transform and sustain successful organizations applying knowledge, advanced ideas and sparking innovation. As part of the largest Ivy League university, the Johnson School is committed to leveraging the breadth and depth of Cornell University . Johnson School MBAs make an immediate impact and deliver lasting results. The programs are built around a concept of performance learning that delivers result-driven learning experiences and research-to real business situations. The Leadership Model-the crux of its intensive and extensive leadership development program- is a unique application of research on best practices and successful organizations all over the world.

Talk - "A New View of India : A New Chance for Indian Products" by Prof. Jan Katz
Date - 15 th February, 17 th February and 20 th February 2006
Venue - Nehru Center , Mumbai, Bhartiya Vidya Bhawan, Bangalore , AIMA Auditorium Delhi

At Nehru Center, Mumbai, Bhartiya Vidya Bhawan, Bangalore and AIMA Auditorium New Delhi Prof. Jan Katz, Suter-Staley Director of Global Business, Johnson Graduate School of Management, Senior Lecturer in International Business & Marketing, Cornell University, New York, gave a talk on "A New View of India: A New Chance for Indian Products."

Professor Katz a scholar of International Marketing enlightened the audience regarding the perception about Indians, Indian products, products positioning, marketing and strategies to promote the brand India . Katz emphasized on the need for development of Indian brand like some South American and Chinese brands.

Katz suggested three strategies for brand establishment. The first strategy is slow and low cost. She gave example of Goya, a South American packaged-food company that started from New York catering to the needs of immigrant Mexicans and slowly consolidated its position expanding into supermarkets across North America .

The second strategy Katz exemplified was high cost and fast. She gave example of Corona Brewer from Puerto Rico . This very ordinary beer was placed in premier price position and to give advantage of ethnic segment lime was used to suggest local flavor.

The third strategy Katz suggested was using strategic alliances with small players. She was of the opinion that few small players can make it big together. Katz also elaborated the points that India can use to its advantage.

Katz said that India could focus on consumer products, health care, culture and later on mainstream products emphasizing on the potential for Indian products that require serious consideration. She also praised Indian democracy and hoped for success of brand India that is towering the global market.

Finally Katz concluded by saying, "today's business world is connected on both a personal and global scale. Those who will thrive-who will make a real impact in the short and long term-are defined by the ability to envision success, marshal a broad range of resources, drive collaborative effort and deliver breakthrough results and that is the need of the hour and marching countries like India and China have learned them and are progressing."